Culinary Consulting Services

As a leader in culinary consulting services, we help businesses craft menus that honor tradition while embracing modern tastes. Whether launching a new restaurant, revamping a menu, or creating a signature culinary identity, our food and beverage consulting expertise ensures that every concept reflects the soul of the Levant while meeting today’s industry demands.

Let’s Create Your Culinary Vision

Who We Work With

Restaurants & Cafés

Innovative menus that balance authenticity and modern appeal.

Hotels & Hospitality

Elevated dining experiences that captivate guests.

Catering & Corporate Event

Thoughtful, curated flavors for high-impact gatherings.

Private Chefs & Concept Developer

Signature dish creation and menu storytelling.

Why Work With us?

Consumers today crave more than just good food—they seek authenticity, emotional connection, and immersive dining experiences.

Authenticity &
Storytelling

Authenticity & Storytelling

We design menus that celebrate and build on tradition, evoke nostalgia, and foster emotional connections—balancing heritage with innovative, modern flavors.

Family-Style &
Individual Experiences

Family-Style & Individual Experiences

Whether communal dining or refined solo experiences, we craft menus that bring comfort, engagement, and memorable moments.

Elevated Simplicity &
Refined Flavors

Elevated Simplicity & Refined Flavors

Rooted in Levantine cuisine, we specialize in slow-cooked traditions, vibrant fresh ingredients, and elegant plating techniques that appeal to all audiences.

Scalable & Business
Driven Solutions

Scalable & Business-Driven Solutions

We craft operationally efficient, cost-effective menus tailored to your brand identity, kitchen capabilities, and customer expectations.

Our Culinary Consulting Services

Menu Development &
Concept Design

Menu Development &
Concept Design

  •  Develop restaurant concepts infused with Middle Eastern culinary heritage.
  •  Align your menu with brand identity and target audience.
  •  Balance tradition and modern culinary trends for a standout offering.

Signature Recipe Creation
& Flavor Profiling

Signature Recipe Creation
& Flavor Profiling

  •  Create signature dishes with deep, layered flavors.
  •  Maintain consistency in taste, texture, and presentation.
  •  Use time-honored techniques with high-quality ingredients.

Food Experience,
Plating & Presentation

Food Experience,
Plating & Presentation

  • Ensure flawless plating and visually engaging dishes.
  • Optimize portioning, garnishing, and presentation for fine dining, casual, or catering models.
  • Enhance social media engagement with Instagram-worthy dishes.

Sourcing, Sustainability
& Kitchen Training

Sourcing, Sustainability
& Kitchen Training

  • Identify high-quality, cost-effective, and locally sourced ingredients.
  • Develop seasonal, sustainable, and farm-to-table menu options.
  • Train kitchen teams on menu execution, plating, and customer engagement.

New Product
Development

New Product
Development

Bringing a product to market? I help brands develop unique, flavor-forward products inspired by the richness of Middle Eastern cuisine. From concept ideation to recipe formulation, I offer insights that blend tradition with innovation to create standout products. My expertise in culinary product development and food innovation consulting ensures a smooth food product development process that aligns with industry standards.

Culinary Storytelling, Memoirs & Cookbook Creation

Culinary Storytelling, Memoirs & Cookbook Creation

As a Gourmand Award–winning author, we bring expertise, cultural depth and life to your culinary stories.
  • Collaborate on bespoke culinary memoirs, cookbooks, and diaries that honor your unique food heritage.
  • Provide expert ghostwriting, editing, and meticulous recipe testing to ensure authenticity and clarity.
  • Craft impactful narratives infused with emotional depth, cultural insights, and engaging storytelling.

Crafting Culinary Excellence with Thuraya Delight

Our culinary consulting is anchored in four fundamental principles that define a truly exceptional dining experience. 

01

Every dish must be a flavor bomb
Balanced, layered, and bursting with depth to create a lasting impression on the palate.

02

The eyes eat before the palate
Presentation is just as crucial as taste, and visually stunning dishes enhance both guest anticipation and overall satisfaction.

03

Only the finest seasonal ingredients make the cut
Fresh, high-quality, and thoughtfully sourced ingredients ensure consistency, elevate flavor, and align with sustainability trends.

04

Dining is more than just food; it’s a full sensory experience
A restaurant must weave storytelling, emotional connection, and exceptional service into a beautifully curated environment.
These pillars are the foundation of a successful, memorable, and high-performing restaurant, ensuring that every meal is an experience, not just a dish.

Thuraya at Four Seasons: Home-Cooked Warmth in a Five-Star Setting

In Ramadan 2025, the Four Seasons Amman collaborated with Thuraya to supplement  their banquet with Thuraya dishes rooted in heritage and heart. This created an immersive dining experience that celebrated the warmth of home-cooked Levantine flavors—elevated with the elegance expected at one of the world’s finest hotels.

Key Highlights:

✔ Curated a month-long Thuraya Iftar menu to supplement existing menu, featuring:

  • Samkeh Harra (Spicy Fish with Cilantro & Tahini) as a signature main dish.
  • Roasted Vegetable Appetizer and Pan-Fried Sweet Potato Labneh with Thuraya’s signature chili sauce and multi-layer flavour profile.

Let’s Bring Your Culinary Vision to Life

If you're ready to launch a new concept, refine your menu, or create an extraordinary dining experience with our middle eastern culinary services, let’s collaborate.
Get Started Today
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